Beacons: The Storefront for the Multi-SKU Creator that's Growing 3X Monthly

An aggregator like Facebook or Airbnb brings all the relevant goods, services, or information that a consumer might seek into one place, and it gathers all the consumers there, too. Netflix is a one-stop shop for film and television. YouTube is a one-stop shop for user-generated video. Uber is a one-stop shop for car rides. These aggregators amass ... See more

There has been a lot of buzz around the creator economy, and rightfully so. Because there is something utterly thrilling about the DNA of the creator space, i.e. that nothing is too niche.

• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

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The atomic unit of a media enterprise is the creator. It always has been. But, now armed with new mediums and technologies, more and more creators are becoming standalone businesses.