possibilities. Consider the paths and conversations that lead people to your gateway, and the experiences you share once they move through it. I encourage you to understand this as a human process, to have empathy for those you hope to engage, and in doing so, not just sell them more work, but truly create advocates in the process. When you connect

Again, this is where you need to focus more on the experience you create for others and less on simply providing content. What experiences can you create around your gateway?

Seek out conversations and connections with individuals—something that is specific and truly social. It takes effort to create experiences. Too often, we hide behind the safety of content.

Your goal in this process is not to build some big “launch,” but rather, to change one person’s life with your creative work right now by crafting meaningful experiences.

better.” But for now, focus on this: “Can I speak to one person who I can give a sense of hope?”

If you dream of speaking to audiences, don’t wait until you are “big enough” to hold your first event. Do it now. Do it consistently. Learn more about what works and what engages your ideal audience by conducting many experiments.

I did so across multiple channels: my private mastermind, video, blog, email newsletter, webinar, interviews, private emails, and private phone calls. Why? Because all of these channels connected me with other people, which is what matters more than the channel itself. Too often, a creative professional will ask what social media channel they shoul

Don’t assume that once you have crafted your beautiful gateway and the realm that lies beyond it, people can actually reach it. This is where creative professionals go wrong. They assume too much: 1.That the signs leading to their gateway are clear and engaging. 2.That the travelers are looking for what they offer beyond their gateway. 3.That the p

you are observing what resonates, and changing your behavior to encourage others to engage with your work as well.