What happens when something remarkable becomes abundant? When our favorite restaurant or coffee house becomes a chain, or a new social product becomes ubiquitous, we tend to crave something new...something more scarce. Why? It’s a natural desire to immerse ourselves in stories that move us and express identity through uniqueness. When something... See more

The skills you can list on LinkedIn—AI will match those soon. But the specific way your mind connects ideas, the problems only you notice, the energy you bring to certain types of work? That combination is irreplaceable. We spent decades trying to fit into job descriptions. Now we need to understand ourselves well enough to create roles that... See more

In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is... See more