Statistics and reports based on data can also be destructive when it comes to creativity. They’re liable to create a hard stop in an argument and shut down our will to reason. Instead of having healthy debates to reconcile different opinions and instincts, data-driven facts tend to cut the conversation and subsequent exploration of the full terrain

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Without a person at (or near) the helm who thoroughly understands the principles and elements of Design, a company eventually runs out of reasons for design decisions … Without conviction, doubt creeps in. Instincts fail … When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic prob

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How can we reclaim data as a tool for clarity instead of submitting to its chaos?

Just because we can measure everything doesn't mean we should. Digital media gave way to instant metrics which led to instant expectations on results but a CTR, a bounce rate, or even a conversion doesn’t always tell the whole story. The obsession with short-term, ea

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