Be Fundamentally Different, Not Incrementally Better | Jag Duggal
Lenny Rachitskylennysnewsletter.com
Be Fundamentally Different, Not Incrementally Better | Jag Duggal
When these product managers evaluate a competitor’s product, they ask, “What might this product mean to our users,” not “How can we achieve feature parity?” By taking an open and holistic view, these product managers are able to identify previously unexplored solutions to fast-changing user needs.
A startup needs to discover, as quickly as possible, who will buy their product, when and how they’ll use it, where they’ll look for it, and how they expect it to work. Only then is it possible to find big growth levers. They need to shift into discovery mode.