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Be curious, not judgmental | Shubhro Saha
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The articulation is so crisp that the press releases include a six-page list of hypothetical frequently asked questions from customers. This exercise forces the team of experts at Amazon to put themselves in the position of nonexperts and view the product from their perspective. It requires them to ask “stupid” questions and come up with answers—ev
... See moreEffective redesign requires that we loosen the shackles of the familiar and ask why things are the way they are, and whether there’s a better way. To make these discoveries, I recommend that you start asking some “stupid” why questions: