Be curious, not judgmental | Shubhro Saha

The tendency to overlook deeper questions of values and trade-offs—in favor of a reductive, solutionist approach—is one of the blind spots of many technologists.

When you conceive new ideas and execute them, you must assume a pragmatic lens that grounds your expectations, tastes, and perceptions.

As the philosopher John Dewey wrote, “The way in which [a] problem is conceived decides what specific suggestions are entertained and which are dismissed.”

terribly effective approach. Deciding what to build is your job. The questions to ask are about your customers’ lives: their problems, cares, constraints, and goals. You humbly and honestly gather as much information about them as you can and then take your own visionary leap to a solution.

we’ve learned that bending the process too far in any direction can be risky. If an agency holds tight to their process, don’t assume they’re just being inflexible. Ask them why. It may come down to the fact that they want to give you the best chance to succeed