Although this incentive system is effective for those willing to put in the work, Wikipedia remains prominently written by only 1% of its contributors and similar to most content platforms, a majority of users spend their time as “lurkers” or “free riders.” This crucial conversion from “passive” to “active” comes down to the fulfillment of our need... See more

In the late aughts, Twitter and Facebook still valued curiosity, but over the next decade they realized that it wasn't good for business; curiosity brought people to their platforms, but then it whisked them away. So Facebook began paying news companies to make videos that could be hosted on the site, so that users would never leave the page. Twitt

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