Bad Feminist: Roxane Gay on the Complexities and Blind Spots of the Equality Movement

Empowertising not only builds on the idea that any choice is a feminist choice if a self-labeled feminist deems it so, but takes it a little bit further to suggest that being female is in itself something that deserves celebration.

Feminism, as of late, has suffered from a certain guilt by association because we conflate feminism with women who advocate feminism as part of their personal brand.

Feminism as a product, as a discrete measure of worthiness or unworthiness, as a selling point for products that have no animate capabilities, is a deeply imperfect way to assess whether feminism is “working” or not because it’s less about feminism than about capitalism.