Yubo is also unique because it has decided to monetize its user-base at an early stage and did not build a model dependent on advertising.

Yubo is one of the best social products targeting Gen. Z. We are impressed with their understanding of the generation. Yubo brings down the barriers to make new online friends and creates the perfect sandbox to generate memorable online experiences.

The ephemeral live dimension of the application is critical to ensuring that interactions are people-centric and not content-centric.

People are not building meaningful social relationships on Instagram, Facebook, LinkedIn, Snap, or Twitter. On these platforms, you don't have friends but followers, content is put over people, and performance drives behaviors. The first wave of social networks are everything but social. They’re media monetized by performance advertising, which has... See more

Livestreams are at the core of the product. Users can create and join live rooms to participate through video, audio, and chat in real-time. Rooms are open to anyone to push teenagers to join and hang out with like-minded people as they would do in real life.

By mixing many digital trends (mobile-first, live, video, vertical social networks, social without advertising, putting people over content, etc.), Yubo is building a new category in the social app landscape.