
B2B Startup Marketing for Noobs: What We've Learned in 3 Years





Last week, i tried to convince 300 marketers of my crazy plan.
I explained how I plan to beat McKinsey with 1 FT Marketer at my company.
Here are 10 principles driving the strategy:
Principle 1: Master the audience funnel
• Rented... See more
New essay:
Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking... See more
Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking... See more

