B-Hub: The Behavioral Evidence Hub
bhub.org
B-Hub: The Behavioral Evidence Hub
With each advancement, you gain certainty about the ability of the intervention to actually create behavior change and information about the size and cost of that change.
Studies have shown that while such results-based approaches can deliver progress in the short term, in the long term they risk collapse. Two academics from Oxford studying the National Health Service in the UK recently remarked:
The point is that environment is a very powerful regulator of behavior, and if people aren’t doing the right thing, it’s important to look at ways to improve the environment.