Awe
Awe by Dacher Keltner
THE POWER OF AWE
Jonah Berger • Contagious: Why Things Catch On
‘Brief experiences of awe redefine the self in terms of the collective and orient our actions toward the interests of others,’ writes Dacher Keltner, a professor of psychology at University of California. Research shows that experiencing awe can shift people from self-interest to collective interests, can bring about boosts in generosity, ethical
... See more