Automating Creativity

After all, how can AI, a machine, generate something new and creative? The issue is that we often mistake novelty for originality. New ideas do not come from the ether; they are based on existing concepts. Innovation scholars have long pointed to the importance of recombination in generating ideas. Breakthroughs often happen when people connect dis

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But here’s the point, the promise of this technology is speed and efficiency, a shorter route to an end product, and the removal of barriers between you and your creative self.

For those of us who are not geniuses, it may be tempting to outsource some portion of our creativity to the AI, so we can get past the fact of our non-geniousness, but those... See more

The model was helpful—but only to an extent. They found that while AI improved the output of less creative writers, it made little difference to the quality of the stories produced by writers who were already creative.