Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

One of the key things Authority provides you is a brand that people want to refer to because it makes them look good for having access to you.

Authority reduces the sales cycle.

“What is the yearning, burning problem that my target customer is grappling with?” Then write a book that addresses that.

people don’t want to be sold something, they want to buy something that solves a problem for them—and the best way to get someone to buy something from you is to position yourself as the unquestionable Authority in your space,

The three-step affinity process in today’s media landscape is as follows: awareness, attention, and affinity.

When people meet you or speak with you on the phone, you should expect that their first impression has most likely already been established.

an inner ring of VIP seats around the stage. This inner ring of VIP seats is your customer audience. The outer ring of seats is your attention audience. People that are not inside the coliseum, walking around outside, are your target audience.

The final driver of happiness is having an optimistic future, which means you are hopeful about what’s to come.

we want to share content that is smart, vulnerable, funny, or educational, and the more you develop such content, the more people want to share it.