Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
amazon.com
Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

In this third era of Authority Marketing, your brand is, in large part, what Google says it is.
The experts of today will not be those of tomorrow unless they continue to learn, grow, and adapt with the changing marketplace and world we live in.
When you’re conducting a brand audit, one of the things you really want to consider is which results you own and which you do not.
authority cannot be achieved quietly.
people don’t want to be sold something, they want to buy something that solves a problem for them—and the best way to get someone to buy something from you is to position yourself as the unquestionable Authority in your space,
The final driver of happiness is having an optimistic future, which means you are hopeful about what’s to come.
everything. The best way to approach content marketing from your stage is to invite as many other people onto stage as possible. That way, each person/business you involve in your content is indebted to you for the opportunity
we want to share content that is smart, vulnerable, funny, or educational, and the more you develop such content, the more people want to share it.