Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

They might learn how they measure up to their peers in terms of retirement readiness, what kind of leaders they are, or what neighborhood in Austin best matches their personality.

going around the media to build affinity and generate attention from his audience

an inner ring of VIP seats around the stage. This inner ring of VIP seats is your customer audience. The outer ring of seats is your attention audience. People that are not inside the coliseum, walking around outside, are your target audience.

We believe the product or service is something that will delight that person and we’re willing to stand behind it 2. Our ability to refer others to that product or service is something that makes us look good

Your website, blog, e-mail list, and even a physical mailing list

One of the key things Authority provides you is a brand that people want to refer to because it makes them look good for having access to you.

When you make a commitment to be an Authority, it’s a commitment to lifelong learning and growing.

Second, the best quizzes have the clearest, most-simple value proposition. Third, and perhaps most importantly, you must understand that a quiz/assessment is not a survey.

Nothing provides more immediate Authority than earned media, and, as a result, many people make the mistake of putting all their eggs in this single basket, which is very dangerous, because you don’t have direct control over media going out. Think about it; with earned media you have to rely on someone else to do something for a message to go out.