authority cannot be achieved quietly.

The three-step affinity process in today’s media landscape is as follows: awareness, attention, and affinity.

When you teach people and educate without it being a sales pitch, where there is nothing expected in return, that’s when people are more motivated to want to work with you. This is why Authority Marketing is hands down the most rewarding way to build a business, a reputation, and a legacy.

The reason Authority Marketing is so critically important to your business today is that in our current digital environment, the first impression most people will have of you and your brand won’t happen in person or even over the phone—it will happen online, via page one of Google, your website, and social-media channels.

“What is the yearning, burning problem that my target customer is grappling with?” Then write a book that addresses that.

The third driver is earned success

“You’re either growing or you’re dying.”

everything. The best way to approach content marketing from your stage is to invite as many other people onto stage as possible. That way, each person/business you involve in your content is indebted to you for the opportunity

Your website, blog, e-mail list, and even a physical mailing list