Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

conversion is much more about positioning than prospecting.

“What is the yearning, burning problem that my target customer is grappling with?” Then write a book that addresses that.

Nothing provides more immediate Authority than earned media, and, as a result, many people make the mistake of putting all their eggs in this single basket, which is very dangerous, because you don’t have direct control over media going out. Think about it; with earned media you have to rely on someone else to do something for a message to go out.

By contrast, a media mind-set focuses also (not instead; you’re still converting those ready to buy) on extending the interaction with your Attention Audience by providing a mutually beneficial way for them to get value and learn more—giving you a chance to nurture that contact and build affinity over time, moving them down toward the

In this third era of Authority Marketing, your brand is, in large part, what Google says it is.

The final driver of happiness is having an optimistic future, which means you are hopeful about what’s to come.

When you teach people and educate without it being a sales pitch, where there is nothing expected in return, that’s when people are more motivated to want to work with you. This is why Authority Marketing is hands down the most rewarding way to build a business, a reputation, and a legacy.

When you make a commitment to be an Authority, it’s a commitment to lifelong learning and growing.

Authority reduces the sales cycle.