Authentic Selling

When we approach selling from this service-oriented way, with care and love for our ideal audience, we find sales alignment. We no longer need to persuade. We can just whisper our offers and our ideal customers love to buy from us.

Practice detachment from the outcome, and instead, expand the value (in your mind and daily practice) of making marketing into a journey of exploring yourself and your service to others.

80/20 Rule for Content and Offers In 80% of your posts, don't sell. Aim to educate, inspire, uplift, and simply connect. Don’t offer any “calls to action”. Let it be real, authentic content, shared from your generous heart. At the same time, in 20% of your posts, do sell or talk about your services. Have the realistic expectation that these will no

To get more clients, you essentially need two things: more of the right people discovering you, and then for those people to feel enough trust to buy what you sell.

Our ideal clients hire us because they like us. Not because of fancy promises. They enjoy our presence and energy in their life, and that is what our ideal clients are willing to pay for. You are irreplaceable to them. Even though your skills are replaceable, the relationship they feel with you is precious. Ideal clients don’t hire us because we pr

Five minutes before the end of the call, try saying: “So, do you have any questions about how I work with clients?” Ask this question only if you truly feel that your service would be a great next step for them.

What kind of transformation would bring them joy? What kind of result would bring them gratitude? What kind of relief might they experience? What is possible for them – and likely to happen – by using your service/product? To be clear, we are not guaranteeing results. No one can do that. What we are saying is that if they have the problem we’ve gen

For example, send a monthly announcement to your audience about one aspect of your services you’d like to highlight that month, whether it’s your 1-1 service, group program, or online course. Post the announcement everywhere you can: email newsletter (if you have one), social media channels, and even send a few individual emails to those you haven’

You’re not trying to be more polished than you usually are, or smarter than everyone, or “number one” in your field. Instead, you’re practicing the joyful diligence of authentic business: being true to yourself… creating consistently… connecting genuinely… serving with heart… always with the curiosity of exploring the alignment between your passion