Authentic Selling

Instant impressiveness is what you’re trying to achieve when you work extra hard (neither joyfully, nor consistently) at anything marketing-related — creating persuasive web copy, attractive-looking visuals, perfectly-scripted videos — beyond what you authentically and consistently do. Making extra effort (or spending lots of money) on marketing is

In short, we’re taught to skillfully manipulate the prospect’s emotions and frame of mind until they’re like putty in our hands, to be shaped as we choose. This is having psychological / emotional power over someone. The sales experts tell us it’s profitable because now our prospect will do what we say: spend the money we ask them to spend and take

Practice detachment from the outcome, and instead, expand the value (in your mind and daily practice) of making marketing into a journey of exploring yourself and your service to others.

80/20 Rule for Content and Offers In 80% of your posts, don't sell. Aim to educate, inspire, uplift, and simply connect. Don’t offer any “calls to action”. Let it be real, authentic content, shared from your generous heart. At the same time, in 20% of your posts, do sell or talk about your services. Have the realistic expectation that these will no

You’re not trying to be more polished than you usually are, or smarter than everyone, or “number one” in your field. Instead, you’re practicing the joyful diligence of authentic business: being true to yourself… creating consistently… connecting genuinely… serving with heart… always with the curiosity of exploring the alignment between your passion

I believe the opposite is true – to really make someone’s life better, we must allow them as much choice, power, and yes, time, as possible… including the freedom to make mistakes. Assuming we’re working with adults, allow them their agency over decisions – especially ones involving money and commitment – with as little pressure as possible. If the

For example, send a monthly announcement to your audience about one aspect of your services you’d like to highlight that month, whether it’s your 1-1 service, group program, or online course. Post the announcement everywhere you can: email newsletter (if you have one), social media channels, and even send a few individual emails to those you haven’

On the other hand, when sales is only seen as a numbers game, you may have to talk to 100 people, and maybe you only get 20 new clients… which means 80 rejections! Even if you’re an extraordinary salesperson and 60 out of 100 people become clients, that’s still 40 rejections. Nobody enjoys that. It’s an assault on the soul. Imagine all of that time

Three key ways I often teach about how to be discovered by prospective clients: Authentic content – Instead of seeing content creation as a chore, look at it as a discipline of “public journaling” and “creativity fitness”. Share what’s true for you today, or what you feel is important for the world to know about. Use it as a way to practice creatin