To get more clients, you essentially need two things: more of the right people discovering you, and then for those people to feel enough trust to buy what you sell.

By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience. See the image below that breaks down a real example… If the image below isn’t showing up, go to this webpage to see it: https://www.georgekao.com/blog/lizardbrainmarketing

I believe the opposite is true – to really make someone’s life better, we must allow them as much choice, power, and yes, time, as possible… including the freedom to make mistakes. Assuming we’re working with adults, allow them their agency over decisions – especially ones involving money and commitment – with as little pressure as possible. If the

Search within yourself: eliminate any manipulative strategy that tempts you. This is what Authentic Sales is all about.

Over time, as I’ve created and shared content to serve my audience, trust has developed naturally and gradually. This is the way I recommend growing an audience of prospective clients and word-of-mouth fans. Not by forcing yourself on them with long sales campaigns and aggressive launches, but with gentle offerings of free content, shared gradually

Do the kind of marketing that you enjoy receiving. Don’t do any marketing actions that you don’t enjoy being done to you. In other words, what feels “off” to you? Be sure not to do it. What feels great and earns your respect and trust? Do that kind of marketing as well. Rather than fostering more fear via conventional marketing, let’s uplift humani

On the other hand, when sales is only seen as a numbers game, you may have to talk to 100 people, and maybe you only get 20 new clients… which means 80 rejections! Even if you’re an extraordinary salesperson and 60 out of 100 people become clients, that’s still 40 rejections. Nobody enjoys that. It’s an assault on the soul. Imagine all of that time

What kind of transformation would bring them joy? What kind of result would bring them gratitude? What kind of relief might they experience? What is possible for them – and likely to happen – by using your service/product? To be clear, we are not guaranteeing results. No one can do that. What we are saying is that if they have the problem we’ve gen

Five minutes before the end of the call, try saying: “So, do you have any questions about how I work with clients?” Ask this question only if you truly feel that your service would be a great next step for them.