Augmented Media

AI augmentation is a future requirement, but remain mindful of what’s outsourced. Going forward, we need more demanding journeys than we do mindless shortcuts. Shortcuts rarely yield fun, stories or lessons. If it's easy, it likely isn’t worthwhile.

I want to see more tools and fewer operated machines - we should be embracing our humanity instead of blindly improving efficiency. And that involves using our new AI technology in more deft ways than generating more content for humans to evaluate. I believe the real game changers are going to have very little to do with plain content generation. L

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If what you want is a content-marketing blog post that serves more to incrementally improve Google search results than to be read by an actual human, AI might help. If you want to think deeply through a subject and synthesize knowledge, then communicate that knowledge to others, it’s going to be better if you just struggle through the painful proce... See more