How Technology Shapes Content and Business Models (Or Audio’s Opportunity and Who Will Capture It) — MatthewBall.co

“Part of what we want to do is not just create a model of how audio can be transformed,” she said, “but also make a push forward for creator-driven culture so that this culture isn’t being shaped by the platforms and technologists, but the artists and creatives and talent.”

And so why do we continue to delineate between the two formats of audiobooks and podcasting, and how much longer will that delineation survive? In response to that question about the future of the formats, my response typically went something like this: “In the future there won’t be audiobooks or podcasts. There will just be audio.”

The forced separ

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But while each new form factor or delivery method for music stole share from the previous generation, new forms of video and video games increased the size of the overall pie.

Now streaming is still the most important digital channel by far, but you're starting to see these new things emerge. So for an artist, there is a lot more complexity to distributing your product now.  

As we talked about briefly earlier, the publishing part of this business, which is still a teens part of revenue and profits, their core function is to go track down usage of the content and get paid for it. Well, a blockchain does that for you just using good old fashioned cheap technology. I think there is a challenge to the industry, the publish... See more

I’m more optimistic about paid audio content that’s differentiated from typical podcast concepts — and that can be successful on a smaller scale.