How Technology Shapes Content and Business Models (Or Audio’s Opportunity and Who Will Capture It) — MatthewBall.co

As we talked about briefly earlier, the publishing part of this business, which is still a teens part of revenue and profits, their core function is to go track down usage of the content and get paid for it. Well, a blockchain does that for you just using good old fashioned cheap technology. I think there is a challenge to the industry, the publish... See more

So let's use video because I just think it's a great example. If you think about music and how you consume music, you actually consume catalog product a lot. I certainly do. And I think most consumers do. Songs that I've listened to once, I will listen to again and again, and again, at some point. With video, that's less the case. Once I watch seas... See more

- Technology is shifting market power away from publications and towards writers**