And so why do we continue to delineate between the two formats of audiobooks and podcasting, and how much longer will that delineation survive? In response to that question about the future of the formats, my response typically went something like this: “In the future there won’t be audiobooks or podcasts. There will just be audio.”

The forced

... See more

The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).