Audience-first publishing

The longstanding struggles of digital media businesses drive home the fact that internet-native media requires a fundamentally different business approach. Monetizing content assumes that the value is held in the content itself. Under the physics of infinity – frictionless content creation and distribution – the marginal value of every additional a... See more

How do you get the attention you need? Medium tried top-notch writing, but that failed. Now, like Substack, Patreon, and others, rather than get in the ring itself, the publishing platform has opted to take a back seat, delegating the process of content production to people with pre-baked audiences and quietly taking their cut.

The “monetize the individual” disruption in media serves as an opportunity for business reinvention of companies who choose to recognize and react to this newly acknowledged trend forming. It’s not just about enabling and liberating talent, but more importantly about maintaining, supporting and growing that individual’s business better than they’re... See more