An aggregator like Facebook or Airbnb brings all the relevant goods, services, or information that a consumer might seek into one place, and it gathers all the consumers there, too. Netflix is a one-stop shop for film and television. YouTube is a one-stop shop for user-generated video. Uber is a one-stop shop for car rides. These aggregators amass... See more

In this environment, social and economic signaling converge: individuals and organizations who are recognized for reliable curiosity, trusted curation, and sound judgment accrue disproportionate attention, trust, and capital, further amplifying their economic position.