Audience and Wealth, Part I

Some inequality is inherent in the nature of the passion economy: supply is heterogeneous and non-substitutable, and the trust and affinity that creators build with their audiences should be celebrated. But platforms—from established to brand new—can do more to strengthen the creator middle class and broaden the path to success.

However, a Practical Creator doesn’t find comfort in that. Because when you’re starting out, by definition, you have no audience. Crowdsourcing only works if there’s a crowd that cares in the first place, which is a luxury that’s not afforded to you in the beginning. That’s why in the first stage of the arc, you need to focus on building wealth.