added by Joey DeBruin · updated 2y ago
Attribution rules the world (and it'll rule Web3 too)
- Why is Twitter—our global public square where tastes are made, people canceled, and heads of state threaten each other with nuclear hellfire—worth so little a billionaire can scrape together the cash to outright buy it? How is it possible that the upstream media source to everything bought or voted on is worth a pittance compared to Google or Faceb... See more
from Attribution rules the world (and it'll rule Web3 too) by Antonio Garcia Martinez
- Whoever last touched the user gets the credit. This is part of what underwrites Google’s trillion-dollar market cap: the ability to claim that everyone who bought something via a Google search bought that thing because of Google.
from Attribution rules the world (and it'll rule Web3 too) by Antonio Garcia Martinez
- If you think about it though, the one piece of core Web 2 infrastructure where the blockchain is actually the most natural way to engineer things is … attribution. What else is a company like Branch Metrics (my former employer) or the internal attribution system at giants like Facebook, but a large, distributed, semi-private ledger of online events... See more
from Attribution rules the world (and it'll rule Web3 too) by Antonio Garcia Martinez
- Correct attribution in Web3 isn’t some horrible intrusion of skeumorphic Web 2 machinery, it’s a way to correctly credit a digital asset (and ultimately its owner) with the revenue they produced, in whatever downstream form. It’s the causal link that joins a human interacting with virtual goods and the very real revenue they eventually generate.
from Attribution rules the world (and it'll rule Web3 too) by Antonio Garcia Martinez
- Internet monetization is somewhat like a Soviet election: It doesn’t matter who clicks and where, it’s who counts those clicks that matters.
from Attribution rules the world (and it'll rule Web3 too) by Antonio Garcia Martinez
- I’m dubious that much else of Web 2 will survive the hop to Web 3, either from the tech or consumer point of view. The one thing I’m absolutely convinced will have to exist for Web 3 to succeed is effective and natively on-chain attribution that gives NFTs and other virtual goods their due (and gets their owners paid).
from Attribution rules the world (and it'll rule Web3 too) by Antonio Garcia Martinez