Attribution rules the world (and it'll rule Web3 too)

To state the obvious, attribution matters to creators of all kinds — scientists, writers, YouTube stars, etc — for the same reason. The better they can capture the value they created in the past, the more value they can create in the future.

Web 3 will only get to a billion users by siphoning those users from the Web 2 side of the world—drinking their user milkshake, so to speak—and the only way to do that is via an attribution system that spans both.

The team is thinking about how to solve some of social media’s most insidious problems at scale. A large topic is ensuring that ideas have proper attribution. “Black culture has influenced so much of internet culture, and yet that citation is often erased,” Hansteen-Izora says. “So how can we design citation and [an] archive in this space that actu... See more