Collectors: Why collect? What do you believe?

Modern, digital technology is a tool, created and wielded by humans, ostensibly under our control. Throughout history, the adoption of new technologies has driven profound shifts in society and this has been especially true when the technologies connect humans in new ways (shipping, telephony, trains,... See more

Web 3 will only get to a billion users by siphoning those users from the Web 2 side of the world—drinking their user milkshake, so to speak—and the only way to do that is via an attribution system that spans both.

Let’s say Farcaster, or other Web 3 social media like it, wants to run ads for the free version of the product. Rather than going out and building an entire ads system (as Facebook and every other social media publisher had to), they can use the composability and permissionlessness of Web 3 to spin up monetization quickly. Assuming an attribution... See more