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Attention
Before you start writing anything, the very first thing you should do is think deeply about the headline, the frame, and the focal point you are presenting to your reader. Even if you’re writing a 100-character Tweet, I encourage you to question, “What would be the headline of this Tweet?” To be honest, I used to write my headlines last. A younger
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Yes, start with a hook, but like how tho?
Alright, before I give you examples of each of these I need you to understand this:
The hook is a technique leveraged for emotional control.
It's not as bad as it sounds. Simply put, your audience before being hit with... See more
moismaiinstagram.combring things back to the reader’s wants, needs, and desires. At no point should your story or “for context” information equal or exceed the amount of time you spend talking about the reader. The vast majority of anything you write should be directed to answering your target reader’s questions, or giving them valuable insight that will move them one
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