But moving from being a casual fan into understanding the intricacies of tennis can be intimidating. Riddle makes it less so, influencing and empowering a new generation of tennis fans, predominantly girls and women, to not only explore their fashion but to follow and play the sport.

“So many of the people who come up to me at tournaments are

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Stan Smith discusses how the racquet-sport space is changing from the recreational padel boom transforming sporting cultures, creating social clubs and lifestyles, and making room for new stories and opportunities.

Smith is both observer and participant—his company helps blend business with passion, turning once-insular court games into global,

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