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The presumption that all important knowledge is already known, or available through consultation with authorities, deadens innovation. It is this presumption that stifles change in traditional societies and blocks improvement in organizations and societies that come to believe that their way is the best way. To generate a strategy, one must put asi

Successful introspection of a kind that leads to innovation involves a good deal of bravery because of how much of what we sincerely like, want or are opposed to differs from what society defines as normal. Prevailing assumptions about procedures and products often contain ideas and stock responses that have drifted very far from underlying truths,

But I learnt that true innovation only takes place when people are given the opportunity to put forward their ideas, take ownership of their ideas and implement them. It won’t work if they have to ask permission for every part of the process, or feel they’ll be micromanaged in the process. In fact, they will stop asking.

Our desire to fit in often overpowers our desire for a better outcome. Instead of trying something new, we tell ourselves something new. Deviating from established practices can be painful. Who wants to try something different that might not work? We could end up losing people’s respect, their friendship, and even our job if we deviate too far from