Attention Required! | Cloudflare
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Attention Required! | Cloudflare
While the allure of safety and predictability is strong, achieving true balance means engaging in activities whose outcomes and payoffs are not yet apparent. The most creative people are willing to work in the shadow of uncertainty.
Amy Wallace • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
I define “creative risk” as the wild ideas in our mind’s eye that we would love to pursue, but don’t because the cost (time, money, reputation...) is too much to bear. As a result, we play it safe in the form of making sequels in Hollywood, emulating successful campaigns in advertising, and “staying in our lane” or what we’re comfortable with in... See more