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My favorite advice about the role of feelings in decision-making is this short Quora post by Auren Hoffman (founder/CEO of LiveRamp). The concise summary of the advice is: “You should trust your gut to avoid things, but you should use data to decide to take action.”
Stay SaaSy • Advice That I Can't Get Out of My Head
if someone has a lot of things on your list, but your gut is telling you, ‘I don’t trust this person,’ that’s more important than the list.”
Lori Gottlieb • Mr Good Enough: The case for choosing a Real Man over holding out for Mr Perfect
We fundamentally think with our hearts, based on what intuitively feels right. This tendency has been treated as a weakness or a mistake. I hear of people trying to “correct” their cognitive biases and remove all emotion from their decision-making.
Tiago Forte • The Heart Is the Bottleneck
First, you need to cultivate a deeper relationship with your gut. The more our world becomes measurable and quantifiable, the more we need spaces that preserve what can't be measured—the hunches we can't explain, the patterns we feel but can't prove.
Sari Azout • What Matters in the Age of AI Is Taste
When you force people to make decisions with only the rational part of their brain, they almost invariably end up “overthinking.” These rational decisions tend to take longer to make, says Restak, and can often be of lower quality. In contrast, decisions made with the limbic brain, gut decisions, tend to be faster, higher-quality decisions. This is
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