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Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice
Bryn Mooth • 10 highlights
amazon.com
The clearer you are about your priorities, the easier it is to say no.
— Farnham Street
Move at the Speed of Startup ●Focus, focus, focus •Daily: One Thing •Weekly: Manage your calendar ●Lead by example ●Embrace the MVP ●Remove speed bumps
Jeff Hilimire • The 5-Day Turnaround: Be the leader you always wanted to be. (the Turnaround Leadership Series)
If you want people to change, you must provide crystal-clear direction.
Dan Heath • Switch: How to Change Things When Change Is Hard
content pages should include prominent next steps immediately following the main content,
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
When you notice a step where people are failing to proceed, ask: What do they need that is not there? (A hole in the road.) What’s there that should not be? (A rock in the road.)