Attention Required! | Cloudflare
“It's tough to be good at something you're not interested in. It's nearly impossible to be great at something you're not obsessed with.”
FS (Farnam Street) • Brain Food: Maximum Flexibility
WHAT’S THE BIG IDEA? You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.
David Ogilvy • Ogilvy on Advertising
Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work
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Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
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