A long list of heuristics have been identified by psychologists, with names like the availability heuristic, the representativeness heuristic, the anchoring heuristic, the affect heuristic, the consistency heuristic and the control heuristic

Examples abound. We (the WEIRD ones, at least) typically exhibit: availability bias – making decisions on the basis of more recent and more accessible information; loss aversion – the strong preference to avoid a loss rather than to make an equivalent gain; selective cognition – taking on board facts and arguments that fit with our existing frames;