Write so that even someone new to your topic can comfortably follow your thinking and absorb your ideas.

Ask your editor to identify each letter in the CRIBS acronym, as explained below:

1. **Confusing:**The more friction in the communication process, the harder it’ll be for an idea to get from the writer’s mind into the reader’s. Most of the time, when the reader is confused about what I’m trying to say, so is the writer.


2. **Repeated:**Good writing is comp

simplifying your language doesn’t simplify your message: Accessible writing can still be profound. “I try to write using ordinary words and simple sentences,” said essayist Paul Graham. “That kind of writing is easier to read, and the easier something is to read, the more deeply readers will engage with it. The less energy they expend on your prose