It's worth a mention that etymologically, "attention" means "reaching towards." When we attend to something, we're reaching towards it — and when we keep reaching towards it over and over and over again, it's impossible for us to stay where we started. We move, over and over again, in the direction of what we reach towards.

This, to me, is the proper role of attention. Attention must be in service to eros, or soul (my names for the structures of consciousness that attune us to Reality's desires for us). If we "worship" things out of animal craving, or boredom, or cultural habits, or social shoulds , or other such unconscious urgings, we're misusing one of our greatest... See more

One of the special things about human consciousness is that we can shape it. We can choose to bend and sculpt our consciousness through attention. Which, if you entertain a worldview similar to mine, means that we can sculpt Reality's intelligent drive towards Life & evolution by choosing what we attend to and how we attend to it.