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Attention
Guiding people’s attention to a single point is one of the most powerful life skills.
Morgan Housel • Same as Ever: Timeless Lessons on Risk, Opportunity and Living a Good Life
Readers don’t have short attention spans—they have short enchantment spans . There’s an infinite amount of content out there, and readers know it. The introduction convinces a reader that their finite time alive is best spent reading this piece in front of them , and not all the other things on the internet.
Celine Nguyen • In Praise of Writing on the Internet
