Atlassian to acquire former unicorn Loom for $975M | TechCrunch

That is, of course, the argument of every acquired CEO, that the combined entities can do so much more, so much faster, than the company could do on its own.

Joe Thomas, co-founder and CEO of Loom, tried to put a positive spin on the acquisition

the future looked oh so bright

But with a free tier to push the business, perhaps too many users were free and not enough were in the paying category. It seems that the writing might have been on the wall last June when the company announced it was laying off 14% of its workforce.