Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter... See more

Astrology expresses complex ideas about personality, life cycles, and relationship patterns through the shorthand of the planets and zodiac symbols. And that shorthand works well online, where symbols and shorthand are often baked into communication.

Now, Silicon Valley tapped into millennial ennui – or, depending on your amount of cynicism, self-obsession – by taking astrology into the app age.