Ask Teresa: How Can You Test a Customer’s Willingness to Pay? - Product Talk
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Ask Teresa: How Can You Test a Customer’s Willingness to Pay? - Product Talk
When it comes to pricing, the most important number to know is the customer’s willingness to pay.
Lewis Lin • Decode and Conquer
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Trends Tools Tactics: issue 32
Wednesday, June 18
Never launch with the wrong price again
Pricing a product feels like a trap.
Too low and it looks cheap.
Too high and it scares people off.
Too many... See more
Can They Pay? Will They Pay?