If you don’t have a list, and you choose to build a landing page and supporting website to acquire survey data—the primary goal of this page or website is not to make money or maximize profit, but to maximize learning. This is the substitute for sending an email out to a pre-existing list, and this is how you accomplish that. Based on the results,

People are generally hesitant to give out their name and email when visiting a new website, and that’s understandable. When you start by asking a few simple multiple-choice questions that are far less threatening and personal, it builds “action-taking momentum” toward that final step of entering their name and email.

Set up a simple site with a Landing Page and a two-step email opt-in process, whereby you simultaneously obtain a prospect’s name and email address (to build your email list) as well as the answer to your Single Most Important Question from your Deep Dive Survey (to accumulate survey data).

They help you do four things: define your market, engage your market, refine your marketing, and redeem your marketing efforts.

Right now, I’m trying to figure out, based on the “gut feeling” I get from my knowledge of the market, whether the buckets I think exist are actually representative of the market.

If you do want to offer some additional incentive to increase your survey uptake rate, that incentive should be a discount off the paid solution to their problem in exchange for their feedback. For example, “As a way of saying thanks for your feedback, you’ll receive a 40% discount off the XYZ product/service/program as soon as it becomes

In other words, what was it that happened in their life that made them decide to turn on their computer, go to Google, and search on the term “How to Improve Memory”?

what’s even more important is understanding the struggle that full-time business owner making less than $100,000/year is having right now specifically—and thus, what problem they’re most likely to be willing to spend money to solve.

The important part of what I was learning was his style of communicating. The magic was in the way he wrote. Something about it inspired passion, and stoked that flame inside me. I knew I was on to something, and so I kept copying.