Ask

The reason why response length is vitally important is because it’s an indication of hyper-responsiveness, which is a leading indicator of how likely someone is to purchase a paid solution for the problem or challenge about which we’re asking. In plain English, all things being equal, the longer a prospect’s open-ended response is, the more likely

The question is: How do you find out what your customers really want—who they are, and how to market to them? How do you put them into “buckets” so you can customize your marketing to them and generate more sales?

Set up a simple site with a Landing Page and a two-step email opt-in process, whereby you simultaneously obtain a prospect’s name and email address (to build your email list) as well as the answer to your Single Most Important Question from your Deep Dive Survey (to accumulate survey data).

As entrepreneurs and marketers, we get to identify and provide that solution. But to create and sell something that people will actually buy, what you need is the raw material to extract from the market to determine what that solution is—even when your customers can’t quite articulate it.

As part of this mastermind group, members also get access to a monthly mastermind call with me personally, as well as weekly calls with experts I bring in to teach advanced marketing topics.

The only incentive you want to offer is the promise of a solution to their problem. If you include a free gift for taking the survey, your data will be biased toward people who just want that free thing. Your data are not going to be representative of whether or not they are a hyper-responsive prospect, and that’s what we’re looking for here.

The important part of what I was learning was his style of communicating. The magic was in the way he wrote. Something about it inspired passion, and stoked that flame inside me. I knew I was on to something, and so I kept copying.

CATEGORIZING THE OPEN-ENDED RESPONSES AND MINING THEM FOR GOLD The next part of the Deep Dive Survey analysis is arguably the most important step of the entire process. This is where you’ll be looking at the open-ended Single Most Important Question, coming up with categories for each response, and compiling the “natural consumer language” your mar

If you don’t have a list to mail, you can begin to create a list while at the same time finding out what those customers want to buy by creating a specifically designed landing page to acquire the customer and information. You can also fast-track this process by partnering with someone who does have a list—by negotiating a deal that will allow you