The pillars of the system are four primary surveys: The “Deep Dive” Survey The “Micro-Commitment Bucket” Survey The “Do You Hate Me” Survey The “Pivot” Survey

The most accurate representation of what people really want comes from identifying what they don’t want and determining what actions they’ve taken in the past.

If you don’t have a list to mail, you can begin to create a list while at the same time finding out what those customers want to buy by creating a specifically designed landing page to acquire the customer and information. You can also fast-track this process by partnering with someone who does have a list—by negotiating a deal that will allow you

The only incentive you want to offer is the promise of a solution to their problem. If you include a free gift for taking the survey, your data will be biased toward people who just want that free thing. Your data are not going to be representative of whether or not they are a hyper-responsive prospect, and that’s what we’re looking for here.

As part of this mastermind group, members also get access to a monthly mastermind call with me personally, as well as weekly calls with experts I bring in to teach advanced marketing topics.

This opened-ended survey is a survey you conduct once, before you build out your online sales funnel.

Glenn Livingston’s approach helped me focus on what mattered most: the market. I realized that it was much easier to find a market and figure out what to sell them than to have a product and have to create a market for it.

Before you enter any new market, before you take on any new project, or before you work in any new niche, you must do the Deep Dive Survey. The Deep Dive Survey lays the foundation for the rest of the elements in the Survey Funnel—everything from your sales copy, to how you segment your market, to how you communicate with each sub-segment

Analyzing the demographics of your market, as we did in the preceding section, will tell you who your prospective customers are. Analyzing your open-ended responses will tell you what those customers want to buy.