Once you accumulate enough survey responses, you’ll want to analyze the data in the same way we just covered.

A survey (or question) funnel operates the same way. You start by asking big wide questions at first, and then those questions narrow, and narrow more, as you ask your customers simple, more precise questions about their situation—until you have enough information to speak to their specific wants, needs, and desires.

Earlier we talked about the importance of focusing 100% of your marketing on your most hyper-responsive prospects and customers, individuals who are most likely to purchase from you. The entire Deep Dive Survey analysis we’ve gone through up until this point has been designed to identify who those hyper-responsive individuals are, based on the scor

As part of this mastermind group, members also get access to a monthly mastermind call with me personally, as well as weekly calls with experts I bring in to teach advanced marketing topics.

The important part of what I was learning was his style of communicating. The magic was in the way he wrote. Something about it inspired passion, and stoked that flame inside me. I knew I was on to something, and so I kept copying.

Now, the reason for asking both open-ended questions (unlike in the Deep Dive Survey you might send to an existing email list) is because you want to know not only what their single biggest question or challenge is; you also want to know why they decided to search for a solution to that problem today specifically.

Glenn Livingston’s approach helped me focus on what mattered most: the market. I realized that it was much easier to find a market and figure out what to sell them than to have a product and have to create a market for it.

This opened-ended survey is a survey you conduct once, before you build out your online sales funnel.

when someone leaves their phone number and is willing to talk to you on the phone about the challenge they’re facing, they are more likely to be a potential buyer. In fact, on average, I’ve found that when someone leaves their phone number—when controlling for response length—that person is roughly 50% more likely to purchase from you than someone