Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:

“Imagine if you owned the Lakers or the Yankees, and put all the emphasis on the team brand—but kept reducing the pay to actual players.”

The initial general wariness of crypto money made it a bit trickier than it otherwise would have been to buy the naming rights for a professional sports arena. FTX tried and failed to sponsor the stadiums used by the Kansas City Chiefs and the New Orleans Saints. And so when someone from the Miami Heat reached out to them to suggest that FTX buy

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Yesterday, ESPN reported that Ippei Mizuhara, the former translator who is accused of stealing $16 million from Los Angeles Dodgers star Shohei Ohtani to pay for his gambling addiction,has a connection to The Real Housewives of Orange County .

I really never thought this day would come. An ESPN headline about one of the biggest sports betting... See more