As the Dodgers enter their Shohei Ohtani Era, failure is not an option
nytimes.com
As the Dodgers enter their Shohei Ohtani Era, failure is not an option
“Imagine if you owned the Lakers or the Yankees, and put all the emphasis on the team brand—but kept reducing the pay to actual players.”
Ted Gioia • The Death of the Magazine
Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:
Lea Boreland • Adapting sports
