Arthur Schopenhauer - A man can do what he wants, but not...

If we asked people directly what they want, it forces them to speculate—and consider something that may or may not be true. Our minds have a tendency to “invent” things to fill in the gap. In other words, what people say they want, what they think they want, and what they really want (and thus will most likely buy or consume) are different things a

What he believes he wants is the antithesis of what he actually but unwittingly wants.

Similarly, knowledge of the future was incompatible with free will. What made it possible for me to exercise freedom of choice also made it impossible for me to know the future. Conversely, now that I know the future, I would never act contrary to that future, including telling others what I know: those who know the future don’t talk about it. Thos

Ultimately we should realize that we do not control our desires.

We explain nothing when we say that persons do whatever they do because they choose to do it.