Art Market Trends 2025

However, a notable disconnect emerged around educating collectors. Some 46% of collectors said they value educational content about art history or techniques from galleries. Yet, only 15% of galleries identified educational content as something collectors respond to positively.

Collectors are drawn to emerging artists, in part, because their early-career status often means lower artwork prices.

Collectors are keeping pace, continuing to buy art online. Some 59% said they purchased art online in 2024, with 73% of those saying that they purchased as much or more art online in 2024 compared to 2023.

Most collectors, we found, think art collecting would be easier with more transparent artwork pricing and information; a lack of transparency is viewed as a primary barrier to buying art online. But this sentiment is only partially matched by the galleries we surveyed: While most acknowledge that their collectors care about transparency, a minority... See more

Just 17% of collectors believe that the art market caters “very well” to them.