
Arousal

KINDLING THE FIRE: THE SCIENCE OF PHYSIOLOGICAL AROUSAL
Jonah Berger • Contagious: Why Things Catch On
Aversion and arousal as a push pull that drive emotions and is connected with an action (moving/leaning in or out).
Andrew Huberman • How Foods and Nutrients Control Our Moods
Emotions are mostly made up of three axis:- Autonomic arousal scale: alert to calm.- Valence: good to bad.- Focus: interoception to exteroception (making predictions about the outside world).