Arming The Rebels of The Future

One of the most important companies in making both of the non-Amazon value-chains work is Shopify, which is a platform, not an Aggregator. Google and Facebook may collect the customers, but it is Shopify (and WooCommerce, its open-source competitor) that provides the infrastructure for merchants to actually sell things online.

Last October, Shopify Inc. CEO Tobi Lutke said his company’s goal was to “arm the rebels” against the Amazon.com Inc. empire. Since then, the mantra has become a rallying cry for Shopify’s employees and the merchant customers that use its e-commerce store software. And now, the business turmoil sparked by the Covid-19 pandemic is creating an opport... See more

Main Street businesses need to form online networks that enable them to compete with Amazon on price, convenience, and brand. E-commerce platforms Shopify, Lightspeed, Woocommerce, and Square, could enable this collaboration. For example: when one local retailer doesn't have a product in-stock, why don't they suggest another local shop that does? T... See more

Shopify is the second-largest retailer after Amazon