Ari's Top 5—The Value of Doing Things Differently

If you’re going to pour your heart into creating something new, then that thing should be disruptive. It should be bold. It should change something. It doesn’t have to be a product—Amazon was a disruptive service long before they got into making their own hardware. You can disrupt how things are sold, delivered, serviced, financed. You can disrupt

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If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?

We’re in the business of being fundamentally different, not incrementally better.