
Are You Selling the Secular or Sacred?

Secular-to-secular swaps create marketplaces like Airbnb and Amazon. Money is exchanged for goods and services.
Secular-to-sacred swaps are most prominent via self-expression—everything from cosmetics in Fortnite to luxury goods from LVMH. Money is exchanged for subjective levels of social signaling.
Sacred-to-sacred swaps describe most interaction... See more
Secular-to-sacred swaps are most prominent via self-expression—everything from cosmetics in Fortnite to luxury goods from LVMH. Money is exchanged for subjective levels of social signaling.
Sacred-to-sacred swaps describe most interaction... See more