Mainstream feminism has also driven the movement toward what’s called “body acceptance,” which is the practice of valuing women’s beauty at every size and in every iteration, as well as the movement to diversify the beauty ideal. These changes are overdue and positive, but they’re also double-edged. A more expansive idea of beauty is a good thing—I

... See more

But the aesthetic has become so saturated and manufactured, that a new generation of consumers are painting an entirely new canvas. And it ain't pretty. I've personally been referring to the aesthetic as "intentional ugly"