Are overnight oats ads proof that Instagram is changing reality?

I’d be even more aware from now on! I’d remember that machine learning has been defined by the people who want me to believe it works the way they say it does. But an algorithm can’t really observe anything. So it can’t really measure my behavior, and so it can’t really discover anything for me, or about me!

Heisenberg’s Uncertainty Principle is a concept in quantum mechanics. It tells us that what we measure determines what we observe. And what we observe determines the nature of reality.