The phenomenon is known as false polarization : polarization based not on genuine differences in the modal views of each side but on misperceived differences. According to Parker and colleagues, false polarization is amplified by partisan media, and has various harmful knock-on effects - effects potentially damaging to the democratic process.

For coming political battles, people need to be aware of how the current information ecosystem regularly is promoting falsehoods and skewing views about important issues. But we do not need to stand back and accept widespread misperceptions as the new reality. There are several things people and organizations can do to protect themselves for what... See more

Believable: The Terrifying Future Of Fake News