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The problem, now so drastically different from a decade ago, is not what to read/buy/eat/watch/etc but what is the best thing to read/buy/eat/watch/etc with my limited attention.

Audacious teams, like DuckDuckGo and Neeva, are trying to compete with Google head-on by building massive horizontal search engines. Rather than crawling and indexing thing... See more

This approach was not without its challenges, of course. Decentralized networks create a discovery problem, where you can’t find information if you don’t know where to look. The maturation process of Web 1.0 involved the development of tools and practices for information discovery: search engines, knowledge repositories, purpose-built forums, and s... See more

You don’t doomscroll Instragram to see content from specific sources, but to see what’s happening. That takes power away from creators. You don’t try to find any website directly; you ask Google. You don’t go looking for websites for apartments: you ask Airbnb. You go to Uber for a new ride, you don’t look for the card you received two years ago fr... See more

Most who use the Reddit hack are doing so for practical reasons, but it’s also a small act of protest—a way to stick it to the Search Engine Optimization and Online Ad Industrial Complex and to attempt to access a part of the internet that feels freer and more human.