In the years since Venturi built his mother’s house and published his two seminal manifestos, it has become the conventional wisdom, at least among architecture’s avant-garde, that architecture is a kind of language and that all its various elements—the gables and arches and columns, the axes and patterns of fenestration and materials—are best unde

“If design is merely an inducement to consume, then we must reject design; if architecture is merely the codifying of the bourgeois models of ownership and society, then we must reject architecture;

same: the realization that space is designed to elicit particular responses.